Product Designer, STARBOARD
Sydney, Australia
Hi, I'm Sarah—a product designer who crafts elegant experiences that solve meaningful problems for people and businesses.
Product OnboardingA sample of experiments to onboard new users and drive engagement for Karbon's work management app.
2023
Template MarketplaceA public library of global workflow templates to boost Karbon's SEO and help retain existing customers.
2021
Brand and Web DesignA refreshed brand expression and product marketing website for Karbon, including AB tests to improve sign up conversion.
2022
Design SystemVideo design and accessibility guides for Atomi's e-learning app, and a sample of marketing work I contributed too.
2018
Experience
Starboard
Senior Product Designer
I'm currently working in a team of 25 building web-based geospatial software that provides teams with a real-time view of global maritime activity and powerful tools for analysis and collaboration.
Karbon
Product Designer
I jumped across to a team of four product designers and one system designer to build a practice management platform for accounting firms.
Karbon
Senior Marketing Designer
I led the marketing design function working across all things brand, web, advertising, go-to-market campaigns and content, as the sole designer in a rapidly growing start-up (up to 100 staff).
Atomi
Brand and Marketing Designer
I built a best-in-class brand and owned all marketing design initiatives at Atomi—an e-learning desktop and mobile app for teachers, schools and students. I also implemented a design system and mentored a team of 40 video content creators.
How do I like to work?
I believe great software is made of a thousand tiny good experiences. So I'm someone who sweats the details but will balance this with pragmatism for the sake of iteration and progress.
My experience shows me curiosity will always lead you to the right solution, so long as you work backwards from the customer problem.
I love working with teams who will embrace collaboration and have an understanding that the best ideas are shaped by everyone's input.
A little bit about me
I'm a trained designer based in Sydney, Australia. My curiosity led me to the start-up world early, where the rolling waves of high-growth companies shaped my approach to work and collaboration.
For fun, you'll find me sipping on a natural wine with friends, hanging out in nature, or making stuff with my hands. My latest obsession is drawing miniature illustrations of the quirky characters I come across on my daily walks or travels!
