I'm Sarah—a strategic product designer who simplifies complex problems for ambitious companies to innovate and grow. Deeply driven by curiosity, pragmatism, and great taste.

Product Design

Veraty

Designing a next generation AI legal tool for non-legal teams to get expert advice, draft and review documents

2025

Product Design

Karbon

How I designed features for accounting firms to manage their work, time, and invoicing in one place

2023

Marketplace

Karbon

Template marketplace of accounting workflows to boost SEO, generate new leads for a B2B practice management app

2020

Onboarding

Karbon

A sample of growth experiments to activate new users onto a B2B practice management app

2023

Website

Karbon

A refreshed brand and marketing website for Karbon, including AB tests to improve conversion

2021

Design System

Atomi

Content design and accessibility guides for Atomi's e-learning app, and a sample of marketing work

2018

Contact

sarahcfleetwood@gmail.com

WorklinkedInResume

I believe great software is made of a thousand tiny good experiences, so I'm someone who sweats the details (when necessary) but will balance this with pragmatism for the sake of meaningful progress. My experience shows me curiosity will always lead you to the right solution, so long as you work backwards from the customer problem.

I love working with ambitious teams who will embrace genuine collaboration and have an understanding that the best ideas are shaped by everyone's input. I’ve recently relocated to Austin, Texas and am open to new opportunities. Please reach out to discuss anything! I'd love to hear what you're working on.